The conversion rate is the percentage of people who visit your eCommerce website and complete a purchase. Obviously, you should optimise your website to get this number as high as possible. There are several techniques for increasing conversion rate. A few examples include:
- Reducing barriers to complete a purchase by having a one page checkout.
- Emailing customers who added an item to the cart but abandoned the checkout process.
- Increasing trust by encrypting the website with an SSL certificate.
- Ensuring your website is optimised for use on mobile devices like phones.
- Providing discount coupons for first time customers.
Phoenix News Desk
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